Social Media Marketing

Web 2.0 marketing:

Social networking sites and tools like Facebook and Twitter can have an enormous impact on the success of your web site.

Here are just a few advantages:

Advocacy. Users of social media websites tend to point their connections to products, services or information that consider useful. This allows your profile continued exposure to new clients, customers, or connections.

Immediacy. Tools such as Twitter give you a direct insight into the needs and wishes of your market. In real-time you can read about the experiences people have with your products or information as well as that of your competitors. You can address these experiences immediately to acquire new relationships or to expand on existing relationships.

Upstream Marketing. Social media tools and sites give you the ability answer questions offered to the ether. By monitoring these applications for conversations about your product or niche you can approach your audience before your competition. People are sending out messages via social media tools asking, "Anyone know a good HVAC repairman?". If you're in the HVAC business there's no reason not to be answering the call.

Cost. For now, most of these tools are free.

Audience. Millions of people are signing into Facebook, Twitter, Myspace, etc, every day. And the numbers are growing at a staggering rate.

 

 

“The ‘telephone’ has too many shortcomings to be seriously considered a means of communication.”
Western Union Internal Memo, 1876
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- Western Union Internal Memo, 1876